This summer, LEGO and Nike are working together to create limited-edition items and special events in cities across the globe, such as the Nike x LEGO Play Arena at Legoland California.
In addition to the LEGO Nike Dunk set, Nike and LEGO are releasing a line of clothing and accessories, the Nike Air Max Dn x LEGO Collection, and the Nike Dunk Low x LEGO Collection this summer and fall.
This summer marks the beginning of Nike and LEGO Group’s global multi-year relationship, which was first announced in August 2024.
Nike and LEGO Group announced that Legoland California would launch the Nike x LEGO Play Arena exclusively from June 7–11, 2025, as the first of a planned global immersive experiences.
By creating their own LEGO Minifigure athlete trading card, constructing a miniature basketball jersey, and honing their ultimate three-point shooting technique, kids and families can take part in the basketball-themed experience. General admission to Legoland California Resort will grant access to the Play Arena.
Next on the itinerary is Europe. The London football activation by Nike and LEGO Group is scheduled for July 19–27, 2025.
Nike will host a number of co-branded community events in Greater China, including with in-store activations and exhibitions at the Shanghai House of Innovation.
As part of its pledge to construct 100 Nike Grind courts around Greater China, of which 42 have been constructed so far this year, Nike will open a multipurpose playground constructed of recycled shoes in Shanghai in the fall.
On July 1, the 1,180-piece LEGO Nike Dunk kit will go on sale. According to Nike and LEGO Group, the kit includes a Nike Dunk, a revolving brick basketball toy, and the famous “Dunk” tagline that sports lovers can construct, reassemble, and display.
Read Also: Beloved Education Store Teachers’ World to Close After 39 Years in Stockton
In addition to extra laces for personalized color swaps, there are multiple stash sections to hold championship rings or other necessities. B’Ball Head, a unique basketball minifigure, is also included in the collection.
On August 1, the Nike Air Max Dn x LEGO Collection clothing and accessory range will go on sale.
The Nike Dunk Low x LEGO Collection and other items will then go on sale on September 1.
