Videos have become the focal point of attracting the audience. Most people watch videos without audio and would not even click on the videos if it does not hook them visually in the first few seconds.
As a consequence, it’s crucial to create an effective and impactful promo video for your business. This means focusing on a few key elements that will capture your audience’s attention and make them want to watch more.
Promo videos can help build momentum for your social media and YouTube videos. That is why it is essential to create promo videos as an essential marketing technique to promote your business.
Create Promo Videos In Three Steps
First, you need to focus on the problem that your business solves. What is it you do that makes things better for your customers? Make sure to highlight this in your video so that viewers know what you are about.
Next, you need to tell viewers what they can expect from your video. Give them an overview of what they will see and hear to know what to expect. This will help keep them engaged throughout the video.
Finally, you need to promise something that the viewer wants. This could be a free trial, a discount, or something else that will urge them to keep watching the video. By offering something they want, you will increase their chances of watching until the end.
What To Include In Your Promo Video
There is no one-size-fits-all answer to this question, as the content of your promo video will largely depend on the specific product or service you are promoting. But here are two main things to consider:
Communicate Key Values
You can quickly explain your company’s essential values to show your company’s capacity and trustworthiness or to persuade potential clients that your company is the best choice for them.
Potential clients are only concerned about how well your company can meet their needs.
Include Frequently Asked Questions
Start the video by stating a common question about your product or service. The viewers will be happy to watch the rest of the video if you can address their concerns.
Tips To Use Your Promo Video To Boost Your Business
Your promo video is one of the most critical aspects of your business. It is the first thing that potential customers will see, and it can be the difference between them choosing to do business with you or not.
Here are some tips on how to make a promo video to boost your business:
Have A Goal Or Purpose
When you are thinking about making a video promo, the first thing that you need to do is to have a purpose or goal in mind.
A well-planned video can set the mood for your customers and help to create a perception of your brand. It can also help to increase your conversion rates.
Keep It Short
Your promo video should be no longer than 30 or 60 seconds. Any longer than this, you risk losing your viewers’ attention.
Make It Engaging
The video should convey an interesting story and have enticing visuals. You can add text and background music, and you edit the video in such a way that it does not appear static.
That way, viewers will want to keep watching it.
Showcase Your Products Or Services
Use your promo video as a chance to showcase your products or services. Give them a tour of your business and the goods you are offering.
Use it to highlight what sets your company apart from the competition and why customers should choose you.
Share Your Inspirations
Have you ever watched an inspirational video and the message moved you to take action? You can share inspirational stories from real-life incidents, so there is an element of authenticity.
For instance, if you run a small business selling homemade chocolates, you can start your promo video something like this:
“Hi, we are a small business named X.
Our one-stop online store sells homemade chocolates. We have delivered our products to some cool people who keep returning for more. Customers love our chocolates because they are homemade.
We have come up with the idea to give people sugar-free chocolates/energy bars that satisfy their cravings. Both children and adults enjoy it.
We started off distributing them on the roadside by taking strolls, and now we have grown to sell packs of chocolates online. People were intrigued by how our chocolate tasted better without adding flavors and sugar.
And in this video, we will quickly walk you through our chocolate-making process.”
Use It To Build Trust
Your promo videos are a fantastic technique to win over prospective clients’ trust. Use it to introduce your team and yourself, as well as to tell the history of your business.
Including real-life instances, as mentioned above, will help to build trust.
Show people that your business is trustworthy to invest their money in. Telling stories will help build trust among your audience over time.
Give It Professional Look
There are no set rules to making your promo video look professional. It all depends on your end goal. It all begins with creating a visual identity for your brand. A visual identity will set you apart from other brands.
You can implement visual identity through your business logo, typography, images, or brand colors:
- Business Logo: Distinct and eye catchy.
- Typography: A visual element of your brand identity to make the text legible and connected with the brand personality.
- Images: Design images that people have never seen before. Define your imagery choice. Is it animated graphics, vintage, aesthetic, landscape, or bright-colored photos?
- Brand Colours: Choose two color combination that represents your brand.
If you aim to create a video to attract potential leads and provide them with a quick intro to your business, then you should walk them through your business professionally.
You can find tailored promo video templates online that align with your business goals and visual identity. These templates come with a pre-set of color background, texture, and audio.
You can introduce prospective clients or customers to your business by presenting your tale in an exciting and eye-catching way. Promo videos are the first step while building a script for videos for social media.
They are also the deciding factor in grabbing the audience’s attention.
These videos give you a chance to make a good impression on your website visitors and to communicate your brand message, so make the most of it by following the seven tips!